Voluntary Arts Scotland – Conference

Voluntary Arts Scotland Logo

Voluntary Arts Scotland Logo

Tomorrow morning I’m heading down the road to Livingston to attend the Voluntary Arts Scotland Conference (VAS).

VAS is a fantastic organisation, with a wealth of information online, and a supportive and friendly team behind the scenes. Seeking to promote participation in the arts and crafts by supporting the development of the voluntary arts sector, VAS offers help and support to organisations, groups and individuals who engage in the voluntary arts.

There are an estimated 2 million people in Scotland who participate in arts and crafts, 9,400 organisations and 263,400 volunteers in the voluntary cultural sector. Volunteer work within the arts sector is imperative to the future and sustainablity of organisations and groups. I myself spent six months volunteering for Stills Gallery in Edinburgh between 2008 and 2009. As a volunteer you have to be dedicated, committed and passionate about what you can do and need to do as a volunteer. There are obvious downsides, no pay, although you are now able to sign on to job seekers allowance if you are volunteering, and there is the risk of being taken advantage of. However on a positive note, volunteering and volunteering for the arts is a right of passage we all must pass through, if you envisage a career within the arts and cultural sector.

Howden Park Conference Centre

VAS Conference Location - Howden Park.

So, on Friday and Saturday this week I’ll be attending a number of workshops, talks and seminars looking at issues such as the new Creative Scotland body, how we can measure the impact of arts and crafts on communities, fundraising, the protection of vulnerable groups and the legacies of the Olympic and Commonwealth Games.

I’ll be online and active throughout the conference, so hopefully there will be some interesting items to report!  

Check out VAS at http://www.voluntaryarts.org 

To Tweet or not to Tweet

Still not convinced about the powers of social media. This is a great video from socialnomics.com… this is not a fad!

Convinced?

Getting Social

A Social Butterfly at Woodend Barn

A Social Butterfly at Woodend Barn

Social Media is taking centre court amongst audience development and marketing professionals. It’s free, its accessible anywhere and everywhere, it’s a new and interactive way of communicating with your audience, your visitors, your customers, and it’s used by millions of people around the planet.

The benefits of using social media as an audience development or marketing tool are vast, but only if you are using them in the right way. These are not applications for you to promote your products, advertise your events, or generally bombard your ‘fans’ or ‘followers’ with marketing bumpf. It’s about being social. Being friendly, entertaining, engaging, being a real person. If organisations can’t do this, then social media used the wrong way is far more damaging to its brand, reputation and audience attraction. While print media, tv advertisements, brochures, reviews, flyers etc, all disappear eventually, what you post online, stays online, forever!

I’ve been working with arts organisations across the Highlands and Islands to encourage them to get active and social online, participate in discussion, get chatting and posting, and start establishing relationships beyond the four walls and traditional marketing techniques of their organisation. And social media does not simply remain in the domain of the organisation. In my previous blog about branding, personal branding for individual artists or makers, can be achieved through social media.

For the next couple of months I will be working on organising a series of web marketing workshops for the Highlands and Islands, to promote and support individuals and organisations in their online development. These workshops are aimed at people who want a practical introduction into the world of web marketing, including social media.

I’ll keep you posted on the developments of these workshops, hopefully they will be up and running by the new year.

In the meantime check out my social media tip sheet, developed for HI-Arts. http://bit.ly/2VCpvL 

The postings on this site are my own and do not necessarily represent HI-Art’s positions, strategies or opinions.

IMAGination

IMAG Badger

IMAG Badger

IMAG – The Inverness Museum and Art Gallery is located at the top of a steep hill in the heart of Inverness’s high street. Set behind a large, 1970’s design monstrosity, when you do make it up to the top of the hill, you’ll find a beautifully modern entrace, and usually some locally commissioned art on the walls ahead of you.

 
The first museum in Inverness was founded in 1826 for the ‘Northern Institute for the Promotion of Science and Literature’. Its collection was inherited by IMAG, which has been opening its doors to visitors since 1880. My sister and I joined the ranks of visitors who have come to learn, be educated, and enjoy the combination of modern art and a historic trip around scotland within the confines of the warm, sheltered, and cosy four walls of the museum.
 
Both my sister and I have been going to museums with our father for as long as we can remember, the Edinburgh Museum on Chambers Street being a particular favourite summer time destination. However with its refurbishment we have been forced to look elsewhere for our museum fix. So when she arrived the other weekend I thought this was a great opportunity to rekindle our youthful memories as well as give her an insight into the highland way of life.
 
Needless to say, we certainly did recall our youth, to be more accurate we reverted back to our youthful selfs. IMAG is fantastic for its interactive elements, most of which are designed to stimulate learning and understanding in actual children, rather then two adults in their mid-twenties. But it was fantastic, I couldn’t remember the last time I actually drew with crayons, bullied my younger sister into dressing up like a highlander, and attempting to play tunes on a synthesied organ. Brilliant.
 
However, what really made the visit enjoyable, was the dead animal section towards the end of the entire exhibit. Never in my life have I ever seen a seductive badger…I have now!
 
If you’re ever up in Inverness you need to check out IMAG. It’s a brilliant way to spend an hour or so rediscovering the excitement and laughter of youth.
 
The postings on this site are my own and do not necessarily represent HI-Art’s positions, strategies or opinions.

The Art of Branding

It’s fair to say that everyone now has to consider their brand, and I don’t just mean business or company branding, but personal branding too. With the advent of blogging, social media, websites, etc we, as individuals can now embark on our own personal branding.

For international companies who can afford branding companies to design and implement a bespoke brand, creating a brand isn’t all that difficult. But creating a brand for publically funded arts organisations is very much like creating your own personal brand, it’s researched, designed, and implemented by you; the director, development or marketing manager of the organisation, devised on a shoe string and operated at minimal cost.

As an audience development tool Branding can be one of the most effective and efficient ways of creating audience loyalty and committment to your organisation. However, if done badly, an ill conceived brand can damage you and your organisation beyond repair.

In a competitive world, where arts organisations are competing with leisure and home entertainment, branding is one element of the marketing mix which cannot be ignored. People understand, respond and relate to Brands in today’s society. Apple is perhaps the best example of an excellent brand. Apple generate trust through their quality products and services and excellent customer support, Apple’s Brand Affinity is now part of a cultural phenomenon, if you want an MP3 Player it’s got to be an iPod.

If art’s organisations can apply the same theories of generating brand loyalty and brand affinity to their operations, then they are far more likely to attract and, most importantly, retain audiences. But where to start? Branding is perceived as a costly, design led enterprise, in which those with years of marketing experience are the only suitable candidates to lead the operation. This is not so. Like all elements of audience development, creating a Brand is a process and the answers to your branding questions can be found within your four walls.

Branding doesn’t have to be a arduous and costly exercise. If you and your organisation believe strongly in what you are doing and want to raise your visibility in a competitive market place, then a Brand is essential to doing this. If you have a logo, a set of aims, a mission or vision, you already have the basis of an engineered brand. If you attract audiences and visitors to your events or venue, then they already have a perception and image of who you are and what you do, currently your unmanaged, renegade brand. Harness these elements and you can have a fully fledged Brand engineered by you and understood by your audience.

For information of the processes of Branding, and other elements of audience development visit www.hi-arts.co.uk/ads_tipsheets and download the TIP SHEET Branding for Arts Organisations, and many many more.

The postings on this site are my own and do not necessarily represent HI-Art’s positions, strategies or opinions.

Let’s Talk About Crafts

Birsay, OrkneyAll we could do was look on and giggle nervously as the Pentland Ferry drew in closer to Gill’s Bay, on what was a wild and windy lunchtime in September. The ferry had been delayed earlier due to the weather, and I couldn’t help but wonder whether it was still safe to travel across the Pentland Firth towards, what has always been an island I have longed to see, Orkney. The ferocity of the waves looked like they were toying with the ferry; I had to remind myself that it goes out every day, and probably in worse weather. As a confirmed central belt Scot who traversed the A9 to settle and work in Inverness four months ago, I had never truly appreciated the extremes, remoteness and beautiful isolation that make up the Highlands and Islands of Scotland. These are three elements which have attracted people, as tourists and migrants, over many years, and elements which have had a profound and unique influence on artists and makers for many more years. Which brings me to why I was sat on a ferry bound for Orkney, for the next four days the crafts development team at HI-Arts and fifty makers from across Orkney, Shetland, the Western Isles and the Highlands were to come together to discuss and share experiences on a topic close to their hearts; Crafts.

Crafts have long been an important contributor to the traditional and contemporary culture of Scotland, and the Highlands and Islands has provided a natural home for craft makers and artists, drawing inspiration from the beauty of the environment. Since early 2000 the Scottish Arts Council (SAC) has recognised the integral part craft plays, not only in the culture of Scotland and its economy, but in the lives of its inhabitants. Setting out in 2002 to ‘develop the infrastructure to enable a broad range of people throughout Scotland to experience and appreciate the best of contemporary work’. Through its own work Hi-Arts has endeavoured to engage a broad audience in the appreciation of crafts as well as providing support, business advice and professional development for crafts people across Scotland. Since 2008 HI-Arts craft development has been spearheaded by Pamela Conacher and since has coordinated a series of Makers’ Day’s designed to give those within the craft sector opportunities to meet other makers, share and learn from each other’s experiences, as well as provide advice on funding, marketing and business development.

The Pier Arts Centre, Stromness, OrkneyPrevious Makers’ Days were designed to give crafts people a reason to spend a whole afternoon, or as we have lovingly dubbed it, a ‘craft-ernoon’, to talk about nothing other then crafts; their passion, their inspiration, their lives. The Orkney Makers’ Day was unique in that it allowed this forum to be extended beyond the craft-ernoon to a fully fledged three day operation. Over the course of the trip the maker’s who had travelled from places such as Lerwick, the Isle of Tiree, Plockton, Harris, Findhorn, and Papa Westray were invited to attend an informal reception at the impressive Pier Arts Centre in Stromness, to explore the Orkney Crafts Trail, travel the one and a half hours to Westray, dine in the fine Helgi’s eatery in Kirkwall, and then to top it all off come together to discuss crafts under the banner of the Makers’ Day. This not only gave makers the opportunity to unearth the true nature of crafts in Orkney, but it allowed them as individuals to connect with one another, establish new networks and most importantly come together as friends in an open, supportive and understanding environment at the culmination of the trip.

One of the biggest hurdles craft makers in the Highlands and Islands face is the sense of isolation they feel, not only geographically, but also within their chosen profession. In general there is a misconception of what crafts actually is and is often seen as a ‘hobby’ or not a ‘real’ job. Lizza Hume, who runs the successful Hume Sweet Hume with her sister Jenna on Westray, demonstrated this best with a story about a visitor to her shop, who believed that the reason there were so many makers in Orkney was because there were no real jobs available. But craft makers are artists, they are professional and they are incredibly gifted. HI-Arts through its Makers’ Day’s are designed to reinforce the reality of professional crafts, bringing makers together reaffirms in their minds the importance and professionalism of their chosen careers, it also allows makers the opportunity to develop business and marketing skills to reinforce the real image of crafts for their customers and wider society.

In the stories that were heard during the Makers’ Day I came to understand the effect this perception and reputation of crafts has had on its makers. Both incredibly successful, nationally and internationally recognised craft makers, Wendy Inkster of Burra Bears on Shetland, and Eoin Leonard of Belgarth Bodhrans on Orkney, spoke of their ‘accidental careers’. Leonard was particularly honest in admitting that initially creating, these now spectacular, ancient single-headed drums, had been a hobby, he and his wife Jane had no idea how much their product would come to be in demand. A perfect example of the power of word of mouth, Leonard has now worked full time since 1998 to produce drums, “the sensible day job went” and he now runs a hugely successful business. Inkster, or the ‘Bear Lady’, tells a similar story of making a keepsake bear for her sister in 1997 out of a recycled hand knitted Fair Isle woolly jumper. As more and more people asked for a bear, similar to her sisters, out of their own jumpers or those of fond relatives, Inkster soon found the confidence and the belief that she could do this for a living. Elements of these inspiring stories can be found within the stories of all craft makers.

The WoolshedCraft is a personal endeavour; ultimately each one of these makers is putting themselves and their work out there to be judged. I found this truly inspiring and encouraging. The passion, commitment and dedication to crafts as a sector demonstrates its sustainability for the future, but this is reliant upon the support of local councils and the national government. It was interesting and enlightening to hear from Clare Gee of Orkney Islands Council, Hazel Hughson of Sheltand Arts, and Elsie Mitchell of Comhairle nan Eilean Siar of the Western Islands, three arts development officers, talk of the level of support they were able to provide the sector. While crafts in Shetland receives a high level of support through projects geared towards the development of individual makers and craft groups, and works hard to promote the contemporary application of indigenous craft, the Western Isles shares one part-time arts development officer who’s commitment to and vision for crafts cannot be fully realised in the limited time available to them. These discrepancies of support from councils for arts may be disheartening, but to see the level and quality of work to come out of poorly supported areas is what must be taken away and remembered.

Aside from the beautiful setting provided by Orkney, the island also provided a context for how collaboration between crafts people can truly benefit the professionalism and ability to enable crafts to provide a living for its makers. The now established Orkney Craft Trail, based upon the various Whisky Trails dotted across Scotland, was established in the 1990s and is maintained by the Orkney Crafts Association (OCA). The Craft Trail was designed to provide support for professional crafts people by promoting their unique and beautiful products. The Craft Trail made up an important element of the Orkney Makers’ trip, and the fifty intrepid makers traversed the Orkney mainland and Westray, visiting and meeting with their peers. If there were ever to be a template for how crafts, as a respected, professional and sustainable artform, should be moulded, it would have to be taken directly from Orkney and its islands. For what emerged from the trail and the trip was that here in Orkney crafts is not just a profession, a job or an artform, this is a culture.

This idea that craft is culture is embedded in the way makers perceive what they do. This is not simply a job, it is a lifestyle. The trail exemplifies this, as you wonder between the makers workshops set against the backdrop of their homes and on some occasions farms, you get a real sense of how their craft is reflected in their lives. Dawn Cawthra-Hewitt, a Morayshire based textiles maker, described how important it is to be true to yourself as a crafts maker and equally so to have the support and advice of other makers to understand the value of what you are doing, to generate that sense of self-confidence needed to be successful, on your own terms. Whether this is opening a shop-front, being part of a craft trail or being at ease with life and making what you love more then anything else in the world. Like all art forms, being an artist, a maker, being creative, it is clear that ultimately this is not work, this is life.

Hi-Arts would like to thank the all the Makers who attended, the Orkney Craft Association and the Pier Arts Centre for the trip could not have been such a success without their help and support.
Websites
• www.scottisharts.org.uk/
• www.hi-arts.co.uk/
• www.orkneydesignercrafts.com/
• www.pierartscentre.com/
• www.humesweethume.co.uk/
• www.burrabears.co.uk/
• www.belgarth.com/
• www.divadesignstudio.co.uk/
• www.shetlandarts.org/
• www.orkney.gov.uk/
• www.cne-siar.gov.uk/

Hello World

MeI’ve decided it’s about time I started blogging about stuff I’m doing here in the Highlands and Islands of Scotland.

I started working for HI-Arts about 4 months ago and have been traversing the country, working with some of the most interesting and inspiring artists across Scotland.

In my role as audience development coordinator I get the chance to meet with, talk about, and get involved with all sorts of arts activities, projects, networks and events.

I am hoping that this blog will go some way to charting what I do, what information I can uncover, and really to give you a chance to see some of the beauty of the Highlands and Islands of Scotland!