As of June HI-Arts, the cultural development agency for the Highlands and Islands, closed its doors after 20 years of providing support to the cultural and creative sectors of the Highlands, Islands, North East and beyond. I was privileged enough to work there for four years, where I was able to hone my skills, develop my knowledge and work with a talented group of individuals across Scotland.
This month I have set out on my own, as a freelancer based in Inverness, I aim to continue to work with the cultural and creative sector, as well as the tourism sector and with small businesses or all persuasions. My focus will be on marketing, promotion and audience (or customer) development, and after working so closely with numerous small businesses in the creative field on making the most of the digital and online world, there will be a slant towards taking advantage of the world wide web.
I’ve since started a 9 month contract with Strathpeffer Pavilion, a beautiful 19th century spa building in the lovely little village of Strathepeffer, about 30 minutes away from Inverness. The Pavilion is the UK’s most northerly Spa and now runs as a multi-purpose venue for the community, the Ross and Cromarty area, Inverness and beyond. The Pavilion puts on live music events, theatre, classical concerts, craft and food, arts and photography fairs, weddings and conferences. In the last couple of months it has doubled it’s staff members and has an eye to becoming the provider of choice for all types of entertainment and events in the Highlands.
I’ve been brought on board with Kris Reid to assist the team in developing and improving their branding, marketing and promotion, press and media relations, programming, sales and income generation, audience development, sponsorship and friends schemes – so quite a bit to do.
I’ll also be continuing to work with Pamela Conacher and Avril Souter on their crafts development programme, which has now joined with Peter Urpeth’s writing programme to form a new organisation; emergents. I am delighted to be able to continue to provide marketing and development support and advice to the many makers on the Making Progress and Made to Measure schemes over the next year.
To top all this off, I’m going to continue to work with HIE on their IT Engagement Programme, as a specialist advisor and trainer, specifically in social media. In the last year I’ve delivered workshops in Dornoch, Orkney, Oban and Caithness.
Over the next couple of months I’m also working on setting up a social media marketing business – so watch this space!
If anyone is interested in finding out more about the services I can offer please do get in touch firstname.lastname@example.org