In 2009 I moved to the Highlands from Edinburgh where I had spent the previous six years studying and working for arts festivals and galleries. I came up to Inverness on the back of working at Stills Gallery and completing my MSc in international festival and events management at Napier University. I had found a passion for communication, marketing and audience development while studying and writing my dissertation and was given a fantastic opportunity to put allot of what I had learned into practice in the six months I volunteered at Stills Gallery. When the role of audience development co-ordinator was advertised at HI-Arts I knew I had to go for it, and the rest as they say is history.
For four years I supported arts, cultural and creative individuals and organisations in their marketing, promotion and audience development. I’ve worked with theatre companies, dance organisations, venues, promoters, museums and heritage groups, art galleries, craft makers and designers, artists, writers, singers, bands and songwriters, community groups and volunteers… the list is endless.
I’ve focused and honed my knowledge of new media and technologies, particularly building effective web presences, using social media and creating innovative digital projects for the last few years. Although I have a good grasp of traditional marketing and promotional tools as well. I have a passion for data – and have developed, collated, analysed and reported on a number audience research projects in cultural and creative world.
I was born in Edinburgh and lived for two years with my parents in East Lothian before we jetted off to Singapore for four years. With a younger sister now in tow we all moved to Hong Kong in the early 90s and settled there for the next 14 years. We were in a fortunate position to be able to travel across South East Asia and America while growing up, but we always came home to Scotland every summer. When I was completing my A-Levels and thinking about a university to study at, Scotland had no competition, I was determined to head home and become a ‘real Scot’ rather than the ‘expat Scot’ I was. I arrived back in Scotland in early 2000 and settled in Edinburgh for the next 6 years. I was active in the student politics scene and did a stint on the student union magazine as editor, and each summer I worked for one of the many Edinburgh festivals either in the box office, front of house, as artist liaison or as an events reviewer for a newspaper. Since moving up to Inverness I can’t imagine living anywhere else, I’ve enjoyed living in a completely different environment, more green, more clean and more peaceful than my previous city-girl existence (one of my ambitions now is to live in Orkney for at least a year). I’m very passionate about the work that I do and the people that I work with, the community and connected nature of the Highlands and Islands has been such a revelation to me.
Data – I’m a bit of a geek!
Craft and Design
Horror films and literature – particularly zombies
The interweb – and all the amazing things it can do to keep us entertained and connected